Why Good Website Content Is More Important Now than Ever BeforeTuesday, January 29, 2013 16:52
The newest updates to Google have definitely stressed the importance of good quality web content. For those who are striving to reach higher rankings, content is important and ensuring that your website has good content is the only way that you are going to see it in a higher position. In fact, bad content could get you pinged by Google now faster than ever.
So what constitutes good content? According to Google, the content on your site now has to be informative, interesting and written for a human audience. When search engine spiders were crawling for keywords, keyword stuffing was all the rage. You could increase your page rank simply by having more of a specific keyword in one article than your competitors. This is no longer going to make the grade. Today, all of your content has to be well-written and written based on human interest, not keywords.
This of course does not mean that you should not use those keywords, but you have to be very careful about how you do use them. For those who do not write themselves, an SEO blogger is a good idea. Someone who knows the new Google terms and who is experienced in writing for interested readers can provide you with the content that you need and ensure that you are safe from Google penalties.
This newest update will essentially penalize any website that is using SEO tactics that Google considers unacceptable. Link farm links, buying your backlinks, keyword stuffing, using content generating software and other such techniques will no longer be tolerated. In order to ensure that you keep your site safe and get it in a higher search engine position, you have to follow the new rules set in place by the update. Quality content that is well-written, readable and interesting is the best way to go.
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